What is Samsung's "Bada"

I was checking to see if there were any updates on the Samsung Mobile Innovator's Site (http://innovator.samsungmobile.com) and saw something new. On the landing page, there was a new addition added to the platform links called "Bada." What is Bada? That's what I wanted to know. Well, on the site, there was a link titled "What's Bada" so I clicked on it to see what it had to say.

Purpose of bada

More and more people want rich and connected application-experiences that are currently available only for smartphone consumers. Samsung has developed bada to make these exclusive smartphone experiences available to everyone.

Key Features of bada

Samsung design principles aim to deliver simple, intuitive, and innovative user experiences through innovative visual design. Samsung bada includes a next generation UI framework with feature sets and design elements that facilitate leading-edge user interfaces for every bada application.

Consumer demand for service-based applications is growing. Samsung bada includes integrated support for service-oriented features to enable the development of connected applications. Samsung bada developers can implement various service features in applications without the high learning curve required by previous platforms.

Samsung bada encourages the integration of common experiences and functions across application. Extensible core functions include a dialer, messaging, and address book, which applications can freely use.

I've not dug through the site yet, but this is something that I'll be keeping my eye on to see how it develops.

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