Hi..
See this its help full to u using jquery.
<script type="text/javascript" src="http://ajax.googleapis.com/ajax/libs/jquery/1.10.1/jquery.min.js"></script>
<script type="text/javascript">
$(document).ready(function () {
$("#TBProductId").css({"background-color": "colorname"});
});
</script>
Thank u.