Set Bing map default start location

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Windows

phone

Hi I have a placed bing map to a page, I am trying to set the location of the map to a specific location rather than the default Bing map start up, I have placed a tag with the desired coordinates but it still loads the Bing default location.

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<Maps:Map x:Name="myMap" Margin="31,0,0,0" Height="306" CredentialsProvider="ApLQ_DgrWn_7_RGhyoR9Lx6RosMv2EdmKLv1cGN-O4bwvwiv5lHkkJWu-5PnAF3z" Tag="37.6801,-122.3395,0.0000 11.0000" />

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I have looked at arttical after arttical, but they all refer to interactive maps that the user sets, which is not what I am trying to achieve, help appreciated

Mark