I'm not sure i understand you well, but...
Have a look here: How to: Programmatically Add Rows and Columns to Word Tables[^]
[EDIT #1]
I think i understand your question now (revision 3). I'll try to explain you using VBA code.
Let say, you want to add text into MS Word document which should interact with user on double-click.
In MS Word 2003 (and higher) we can use
Insert->Fields...
menu to add "interacting" fields to the document. Quite often
MACROBUTTON[
^] is used to do this job. For example below line:
{MACROBUTTON SayHello Say Hello}
displays text
Say Hello
and executes
SayHello
procedure (embeded into document).
Sub SayHello()
MsgBox "Hello"
End Sub
Is this what you want to achieve? To use graphic/image as a "button", follow the link above.
[/EDIT]