how to add image to streamwriter only get the url

            if (DropDownListDownloadCv0.Text == "DOC")
            {

                string sDirPath = Server.MapPath("~/PDF_WORD/Docs");

                var ObjSearchDir = new DirectoryInfo(sDirPath);
                if (!ObjSearchDir.Exists)
                {
                    ObjSearchDir.Create();
                }
                string strFileName =
                    HttpContext.Current.Server.MapPath("~/PDF_WORD/Docs/Cv." + "DOC" +
                                                       "");

                var file = new FileStream(strFileName, FileMode.OpenOrCreate, FileAccess.Write);

                var sw = new StreamWriter(file);

                sw.Write(Loggo.ImageUrl = theEmpl.logo);
                sw.Write(LabelFirstName.Text);
                sw.Write(LabelLastName.Text);
                sw.Close();
                file.Close();

            }
    }
    }
}