You would need to configure a route to your odata endpoint. This is done inside the App_Start\WebApiConfig.cs file in the Register method. Use the following code to add an entity model and a route:
ODataModelBuilder modelBuilder = new ODataConventionModelBuilder();
modelBuilder.EntitySet<product>("ProductSet");
Microsoft.Data.Edm.IEdmModel model = modelBuilder.GetEdmModel();
config.Routes.MapODataRoute("ODataRoute", "odataSuffix", model);
</product>
Note that the name of your controller should match the name of EntitySet. In this example the name of entity set is ProductSet so your controller must be called ProductSetController.
Once this is configured the Product model can be accessed by the following url:
http://hostname:portNumber/odataSuffix/ProductSet