Problem with passing variable in shell script

See more:

shell

shellscript

I have the code like below. It is from circleCi = ci/cd tool , this use shell script also.
The problem: When I pass test_branch or master directly like this --data '{ "branch": "master" }' It works fine. But I need to pass a parameter. When I run the config with parameter, I see info: Branch not found I have tried "${CIRCLE_BRANCH}" also but does not work
Could you tell me how to pass a generic value there ?

if [ "$CIRCLE_BRANCH" = "test_branch" ] || [ "$CIRCLE_BRANCH" = "master" ]; then

               curl -X POST \
               --header "Circle-Token: $CIRCLECI_API_TOKEN" \
               --header 'Accept: application/json' \
               --header 'Content-Type: application/json' \
               --url https://circleci.com/api/v2/project/bitbucket/......... \
               --data '{ "branch": "$CIRCLE_BRANCH" }'     
 fi  

What I have tried:

Many trying but not work ......