Try using below method, pass highlight text as search text..
$("[id$='_tbSearch']").highlight('HIGHLIGHT TEXT', "highlight");
jQuery.fn.highlight = function (str, className) {
var regex = new RegExp(str, "gi");
return this.each(function () {
this.innerHTML = this.innerHTML.replace(regex, function (matched) {
return "<span style="background-color:yellow;border:0px solid gray;">" + matched + "</span>";
});
});
};