ASP.NET DataList Binding help ...

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Hi everyone!
I'm creating a news page for my site and I extract news from the DB table "News"
My table structure:

NewsItemID    uniqueidentifier NOT NULL PRIMARY KEY DEFAULT NEWID( ),
NewsItemTitle nvarchar(500) NOT NULL,
NewsItemContent ntext NOT NULL,
NewsItemDate  datetime NOT NULL

I create such DataList .aspx page..

<asp:DataList ID = "listNews" runat = "server" DataSourceID = "srcNews" EnableViewState = "false">
        <HeaderTemplate>
         <span style="color: Orange; font-size: x-large; ">Latest news </span>
        </HeaderTemplate>
         <itemtemplate>
          <div style="border: 1px solid white; removed: relative; padding: 5px 10px 0px 10px; margin-removed 15px;" önmouseover="this.className = 'hot_ITEM';" önmouseout="this.className =''">
            <span style="color: Orange; font-size: larger;"><bold><%# this.Eval("NewsItemTitle") %></bold></span>
            <br />
            <span style="color: White;"><%# this.Eval("NewsItemContent") %> </span>
            <br />
            <span style="color: White; removed: absolute; removed 0; removed auto; margin-removed 5px; margin-removed auto; removed 0;"><%# this.Eval("DT") %></span>
          </div>
         </itemtemplate>

But when iut comes to displaying dates it shows me in such format: 09/12/1977 12:33
How to format datetime strings so it would show me only DATES (not time) and localized please???