Incorrect URL format in JSON output via WCF service

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C#

WCF

JSON

I have a WCF service contract defined as follows:

[OperationContract]
    [WebGet(
        UriTemplate =
            "HubContent/{language}?apptype={appType}"
        ,
        ResponseFormat = WebMessageFormat.Json)]
    HubResults GetHubContent(string language, string appType);

In the implmentation of this contract in the service, I return a List of objects that gets parsed out in JSON. However whenever one of the properties of the objects is a URL or any string that contains forward slashes the JSON that is returned by the service in the browser escapes the forward slashes. So this url:- http://www.xxx.com/test/site will look like this

http\/\/www.xxx.com\/test\/site.

Is there something I need to specify maybe in the contract related to formatting to rectify this ?