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Depends on the pop-up and what it's message contains, and how long it is!
If it's important, then you should leave it there until they acknowledge it. If it's trivial, or advertising, then long enough for the average person to read it twice - once to notice it's there, once to read it. The average adult reading speed is 250 words per minute (or 4 and a bit words per second) - http://www.amazon.com/Breaking-Through-College-Reading-Edition/dp/0321146018[^] - but it's worth assuming that the "average reading speed" of your users is rather lower, say 150~200 wpm as the 250 wpm figure only assmes 70% comprehension.
This message is manufactured from fully recyclable noughts and ones. To recycle this message, please separate into two tidy piles, and take them to your nearest local recycling centre.
Please note that in some areas noughts are always replaced with zeros by law, and many facilities cannot recycle zeroes - in this case, please bury them in your back garden and water frequently.
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... which implies that if it is for CP readers, it could be designed for 300 wpm or more, 350 for the lounge. 
--
Windows 8 is the resurrected version of Microsoft Bob. The only thing missing is the Fisher-Price logo.
- Harvey
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You'd be surprised! There is a "skill" called "skimming" which can raise that to 700 wpm, and it is frequently used (often without realizing) on the internet to skip whole sentences or paragraphs by realising that they are irrelevant to what you are looking for. Comprehension is a lot lower, but the "reading rate" can get over 1000 wpm! 
But...there are those that claim 10,000 wpm, but I've never seen it proved - there is a World Championship Speed Reading Competition where the top contestants typically read around 1,000 to 2,000 words per minute with approximately 50% comprehension or above. The world champion is Anne Jones with 4,700 words per minute with 67% comprehension - or nearly 80 words per second. Elephant!
I'm fast - I can read the average novel in about two hours if I settle down and go for it - but I'm nowhere near that kind of speed!
This message is manufactured from fully recyclable noughts and ones. To recycle this message, please separate into two tidy piles, and take them to your nearest local recycling centre.
Please note that in some areas noughts are always replaced with zeros by law, and many facilities cannot recycle zeroes - in this case, please bury them in your back garden and water frequently.
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I do that and it drives the wife mental.
If I am helping her look for something on the net and looking at web pages or search results I'm scrolling or shouting next page and she is still somewhere near the start.
I can't stand reading novels though, technical stuff no problem. When skim reading I appear to see longer words as keywords and also numbers stand out, making filtering quite quick.
She sometimes demands to read the page fully as she doesn't believe I've been through and declared it of no use. 
If I am also fortunate to combine this with the days when my google-fu is working on overdrive.....stand clear, the force is strong! 
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Having someone by your side while googling can be really really hellish.
They always seem to use the whole sentence to look for something, and that never goes well.
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I have the same problem. My wife likes to google things about actors or other people in the news and those articles or commentaries are usually so shallow I can read the entire page in a couple of glances so if we are together I have the entire content read in a couple of seconds and she starts reading it out loud to me (like she used to do for our son in the olden days when he was under six foot). I will take a break, get a cup of tea and come back in time to scroll to the next page.
Now I know, when she says, "I wonder what is going on with ..." to run into my computer room, google the appropriate person and then run back a few seconds later (sometimes it takes a few articles to find something interesting) and tell her rather than let her google it herself, because then I will be subject to endless minutes of slow reading aloud.
- I would love to change the world, but they won’t give me the source code.
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Supported with materials!!
That is an answer i was looking forward to.
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Adding to that: you will need a static short period of time for the user to notice and actually start reading.
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That's why I said: "long enough for the average person to read it twice - once to notice it's there, once to read it. "
This message is manufactured from fully recyclable noughts and ones. To recycle this message, please separate into two tidy piles, and take them to your nearest local recycling centre.
Please note that in some areas noughts are always replaced with zeros by law, and many facilities cannot recycle zeroes - in this case, please bury them in your back garden and water frequently.
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Set a timeout, but also make it stay up beyond the timeout as long as the mouse is over it.
".45 ACP - because shooting twice is just silly" - JSOP, 2010
-----
You can never have too much ammo - unless you're swimming, or on fire. - JSOP, 2010
-----
When you pry the gun from my cold dead hands, be careful - the barrel will be very hot. - JSOP, 2013
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I really dislike messages that go away while I'm reading them. Like little reminders in the system try. You don't know what I'm doing; I may be talking with someone and will read the message momentarily. If a message is unimportant enough to time out, then don't show it at all.
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It's an action's feedback you will have to be looking to make an action so you will see it.
System notifications are permanent until you close it.
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Don't bet on it. I do lots of things without looking.
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IMO it is always nice to add an 'don't show this message again' checkbox.
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It's a message like "Item saved successfully" you can't 'not show that again'.
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Then make a status bar and put it there. I can't stand pop-ups for stupid stuff like that.
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Access their webcam and don't dismiss the popup until their eyes have returned to the main screen.
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Yesterday, I was tasked with creating a service plugin that retrieved JSON data from a web site, extracting a handful of data items from the returned data, and storing those items in an XML file. I had just three hours to complete the task.
The size of the returned data was a little over 30k. If you've ever dealt with JSON before, you're probably acquainted with the pain involved in determining exactly what path to follow to get what you're after. Granted, there are assemblies that are quite helpful in this regard (NewtonSoft), but with this much data, it was difficult to visualize the hierarchy. I was quite sure I wouldn't be able to pull off the required task in the time allotted.
And then, I found the Json Class Generator on codeplex. It takes your json data, and creates classes that you can include in your app and use them to serialize/deserialize the data. Combined with the NewtonSoft JSON parser, it required exactly two lines of code to organize the incoming data. I ended up finishing the task well ahead of the allotted time.
Go here JSON Class Generator on Codeplex[^]
In the interest of completeness, there is also at least one online class generator (json2csharp[^]), but I haven't tried it out yet.
".45 ACP - because shooting twice is just silly" - JSOP, 2010
-----
You can never have too much ammo - unless you're swimming, or on fire. - JSOP, 2010
-----
When you pry the gun from my cold dead hands, be careful - the barrel will be very hot. - JSOP, 2013
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json2csharp is one of the amazing free tool to use.. Zero installation 
Thanks,
Ranjan.D
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Might be worth posting this over at Free Tools[^] as well - it doesn't scroll off the page and disappear so fast there!
This message is manufactured from fully recyclable noughts and ones. To recycle this message, please separate into two tidy piles, and take them to your nearest local recycling centre.
Please note that in some areas noughts are always replaced with zeros by law, and many facilities cannot recycle zeroes - in this case, please bury them in your back garden and water frequently.
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OriginalGriff wrote: Might be worth posting this over at Free Tools
I agree.
"I've seen more information on a frickin' sticky note!" - Dave Kreskowiak
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Excellent tool, thanks for the heads.
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Very nice! I've done some JSon work lately and these look to be very helpful!
"I've seen more information on a frickin' sticky note!" - Dave Kreskowiak
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