The Windows Services are hosted by the Service Controller. The Service Controller can be used programmatically, or through its command-line control utility called the "Service Control" utility. And, as with any command-line application, you can use it in your batch file. (One alternative way would be using PowerShell.) Please see:
http://en.wikipedia.org/wiki/Windows_service#Sc.exe[
^].
For basic help run "SC.exe" interactively and follow the instruction for getting help. To do so, first run "CMD.exe", it will show you the command interpreter (without it, SC.exe will be closed on every your command), from the interpreter, run SC.exe and type 'Y' for help topic.
You can also find the help on MSDN. Start, for example, here:
http://technet.microsoft.com/en-us/library/bb490995.aspx[
^].
—SA