Retrieve Image from Database and display in Image control

CREATE TABLE Logo(
 id int,
 image varbinary(max),
 status char(1)
) 


INSERT INTO Logo(id,status, image)
SELECT '1', 'Y', *
FROM OPENROWSET(BULK N'E:\logo.jpg', SINGLE_BLOB) image; 

select image from Logo where id=1 and status='Y'

protected void Page_Load(object sender, EventArgs e)
    {
        string constr = ConfigurationManager.ConnectionStrings["conn"].ToString();

        SqlConnection con = new SqlConnection(constr);
        con.Open();
        SqlCommand cmd = new SqlCommand();
        cmd.Connection = con;
        cmd.CommandType = CommandType.Text;
        cmd.CommandText = "select image from Logo where id=1 and status='Y'";
        SqlDataAdapter da = new SqlDataAdapter();
        da.SelectCommand = cmd;

        SqlDataReader dr = cmd.ExecuteReader();
        dr.Read();
        
        Response.BinaryWrite((Byte[])dr[0]);
        con.Close();
        Response.End();
     }

<table >
<tr>
<td><asp:Image ID="logo" runat="server"/></td>
</tr>
</table >