Repeater Code :
<td><span runat="server" id="lbBranchname" style="font-style:italic;"><%# Eval("branchname")%></span>
</td>
Code behind : rptBranch_ItemCommand
HtmlGenericControl lbBranchname = e.Item.FindControl("lbBranchname") as HtmlGenericControl;
BranchName = lbBranchname.InnerText;