Actually, You have used wrong "KEY" for connections string in Config file.
List<product> products = new List<product>();
string cs = "Data Source=SERVER\\SERVERDB;Initial Catalog=lp;User ID=sa;Password=Pentag0n";
SqlConnection con = new SqlConnection(ConfigurationManager.ConnectionStrings[cs].ConnectionString);
SqlCommand cmd = new SqlCommand("select * from Products", con);
con.Open();</product></product>
here you have used "cs" as KEY. rather use it as directly as connection string. like this..
SqlConnection con = new SqlConnection(cs);
or change in config file like this..
<connectionstring>
<add key="cs" value="Data Source=SERVER\\SERVERDB;Initial Catalog=lp;User ID=sa;Password=Pentag0n">
</add></connectionstring>
then use like this..
SqlConnection con = new SqlConnection(ConfigurationManager.ConnectionStrings[cs].ConnectionString);
hope it works..