upload image to store database using stored procedure

protected void Button1_Click1(object sender, EventArgs e)
    {
        string filename = Path.GetFileName(FileUpload1.PostedFile.FileName);
        string pathName = "userimage/" + filename;
        FileUpload1.SaveAs(Server.MapPath("userimage/" + filename));
        if (FileUpload1.HasFile)
        {
            con = new SqlConnection(strcon);
            cmd = new SqlCommand("ram", con);
            cmd.CommandType = CommandType.StoredProcedure;
            con.Open();
            cmd.Parameters.AddWithValue("@Action", "INSERT");
            cmd.Parameters.AddWithValue("@name", TextBox2.Text);
            cmd.Parameters.AddWithValue("@pass", TextBox3.Text);
            cmd.Parameters.AddWithValue("@mails", TextBox4.Text);
            cmd.Parameters.AddWithValue("@upload", filename);
            cmd.Parameters.AddWithValue("@paths", pathName);
            cmd.Parameters.AddWithValue("@update", DateTime.Now);      
            cmd.ExecuteNonQuery();
            con.Close();
            FillGrid();
            lblMessage.Text = "registered sucess";
            Response.Redirect("~/register.aspx");
            ScriptManager.RegisterStartupScript(this, this.GetType(), "popup", "alert('Registered successfully..!! ');", true);
        }
        else
        {
            ScriptManager.RegisterStartupScript(this, this.GetType(), "popup", "alert('Please select a file to upload ');", true);
        }
    }

USE [prakash]
GO
/****** Object:  StoredProcedure [dbo].[ram]    Script Date: 11/27/2014 10:56:03 AM ******/
SET ANSI_NULLS ON
GO
SET QUOTED_IDENTIFIER ON
GO
ALTER PROCEDURE [dbo].[ram]
   (
    @eid int=0,
	@name varchar(50)='', 
	@pass varchar(50)='', 
    @mails nvarchar(50)='', 
	@paths nvarchar(50)='', 
	@upload varchar(MAX)='', 
	@update datetime='', 
    @Action as varchar(50)='' 

)
AS
BEGIN	
	SET NOCOUNT ON;
	if(@Action='display')
begin
	SELECT *FROM getezee
	END
--INSERT
    else if(@Action = 'INSERT')
      BEGIN
            INSERT INTO getezee(username,password,mail,imagename,uploadimage,updatedby)
            VALUES (@name, @pass,@mails,@paths,@upload,@update)
      END

--UPDATE
    else IF(@Action = 'UPDATE')
      BEGIN
            UPDATE getezee
            SET username = @name, password = @pass
            WHERE id = @eid
      END
 --DELETE
    else IF(@Action = 'DELETE')
      BEGIN
            DELETE getezee
            WHERE id = @eid
      END
	  END