You can use
Identity[
^] property to generate consecutive numbers for each row in database. Later you can append ss to the Id value and display it in your application.
Here is a sample
CREATE TABLE #SampleTable
(
ID INT IDENTITY(1,1),
SampleRow VARCHAR(50)
)
INSERT INTO #SampleTable
SELECT 'Row 1' UNION ALL
SELECT 'Row 2' UNION ALL
SELECT 'Row 3' UNION ALL
SELECT 'Row 4' UNION ALL
SELECT 'Row 5' UNION ALL
SELECT 'Row 6'
SELECT *, 'ss'+ CAST(ID AS VARCHAR) AS Display_ID FROM #SampleTable
DROP TABLE #SampleTable