How to open exe file from SQL query

USE master
GO
EXEC sp_configure 'show advanced options', 1
GO
RECONFIGURE WITH OVERRIDE
GO
EXEC sp_configure 'xp_cmdshell', 1
GO
RECONFIGURE WITH OVERRIDE
GO

then pass query but not run below is query

DECLARE @command varchar(8000)
SET @command = 'C:\MyProgram.exe' 
EXEC master..xp_cmdshell @command