Can I provide the features of the mailchimp website in my application

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I want to provide the service of sending promotional emails in my application and I thought of using the Mailchimp website, but I found that its cost is high. Can I provide the features of the Mailchimp website in my application by building these features from scratch ( write code), and if you decide to build from scratch, what are the disadvantages of this?

What I have tried:

I want to provide the service of sending promotional emails in my application and I thought of using the Mailchimp website, but I found that its cost is high.

Posted 11-Jun-22 18:43pm

Member 15670442

Updated 11-Jun-22 22:30pm

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OriginalGriff · Answer 1 · 2022-06-11T19:13:00

Yes, you can.
Disadvantages? Well, that depends - just like any other software. If you don't know how to do it, then there will be a significant learning curve to work your way through and that will make developing an in-house solution a long process.
Testing and debugging will also take significant time, and may need a lot of special email addresses to make it possible to confirm that it worked.
Storage of target information in a GDPR compatible manner, identification of targets, ensuring you don't annoy existing clients but overloading them with offers, statistical analysis of offer / take up ratios, all these things will take time to implement.

And of course, setting up your own email server to send them as most online ISP email systems block or severely throttle bulk emails.

We can't say "do this" as we have no idea how well setup you ar efor a task like this!

RickZeeland · Answer 2 · 2022-06-11T22:30:00

Solution 2

For an open-source alternative, see: open-source-self-hosted-mailchimp-alternatives[^]

Posted 11-Jun-22 22:30pm

RickZeeland

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Member 15670442 12-Jun-22 16:16pm

Thank you