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I've been writing VST plugins for the past year or so. I have three on the market. My problem seems to be underpricing my plugins. Their quality, I dare say, is as good as plugins costing several times more. I priced my first plugin low deliberately to get my door into the market, but now I've seemed to have painted myself into a corner. I really need to raise my prices to make a decent profit.
My current thinking is that by setting a moderately high price for a product you are making a claim. That claim being that this product is of high quality and is worth the price. This is a form of advertising. That is to say the higher price with its implicit claim will get you attention.
Having confidence in the quality of my work, I want to make sure I bump up the price of my next plugin. I want to improve previous plugins and raise their price when I release updated versions.
Any thoughts on this? How do you decide what to charge for your products?
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You should charge what you deem necessary for your products to keep you happy and running a smooth business. Yes you can price very high and someone else may design a similar product but that is the risk you run. I would raise your product pricing and then market your product more. The more sales the less you need to price high in order to keep running. Just a thought.
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You certainly can raise the price. Don't worry, those who already have it at the lower price will value it more. Those who don't have it won't even know. Put a disclaimer on your site that you can raise the price at any time and have no control over other websites that might show it for less.
Good Luck!
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Hi Leslie! First of all, I would suggest doing a research on what others are charging for a similar product. This way you'd know the competition. You wouldn't want to lose potential customers because your product was priced too high. Someone may be really interested in your product and may even know yours is better than others, but the cost is stopping them from making a move. In the end, that would be a loss of sale for you.
I'm a member of another business forum. Some of the members there offer their products at varying rates. Maybe you can do the same. For example, for the first 25 people you can offer them the lowest rate you are willing to sell your product for. After 25 people, raise it up $10 or $20 more. And then after those 25 people, raise it up another $10 or $20. Etc...etc...
Or you can even just say the first 50 people to make a purchase will get it for $50. After 50 people have made a purchase, the rate will go up to $100 or whatever the full price may be. This way the first 50 people will think they're getting a 50% discount.
Sometimes people get pushed to make the purchase immediately in fear that if they wait any longer, they'll have to pay even more. And some people just love getting good deals.
Hope this helps.
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I totally agree on pricing. The lower you price your service the less valued it will be by your customers. I can't speak for plugins, but this advice should apply to pretty much anything. Just raise the price in the next version. If you overprice it, nobody will buy and you'll know fairly quickly. Then you can always lower it until you find a happy medium.
I've tested this out in two industries... legal and web.
There is also a book with checking out (kind of obscure) by an author named Gary Cone called "Price Doesn't Count," in which Mr. Cone argues that if there are objections to a sale, price is rarely the issue.
BlunderBolt --->---->--
DUI
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hello everybody i have some questions and curiosity about this field can any one help me with these specific things:-
1.i want to launch my own web company which interacts in field of social networking like facebook,fanbox, orkut etc. How could i do this? what kind of web server i need to manage the load of database processing?
2.How could i earn with this kind of web companies does my server pays me or i need to make some other ways ,pls define?
3.How do i promote the site to international level ,well i can manage it on national level i have contacts for advertisement any idea for that????
4.Which kind of web server i need prefer and what kind of future problems can be assumed on planning and launching of a web site?
Thanks,
bye
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[sarcasm] oh yeah, count me in as a partner, if it's that simple! [/sarcasm]
just having no clue at all, let others do the work, not doing any real research at all, just asking stupid questions and then cash in the big money? Dream on, buddy, life's not goin' to work like that. Else, I would be as rich as Bill by now. 
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Alok sharma ji wrote: .i want to launch my own web company which interacts in field of social networking like facebook,fanbox, orkut etc. How could i do this?
Either learn how to write a web site or pay someone to do it
Alok sharma ji wrote: How could i earn with this kind of web companies does my server pays me or i need to make some other ways ,pls define?
Its not going to be much of a business if you don't know how you are going ot make money from it.
Alok sharma ji wrote: How do i promote the site to international level ,well i can manage it on national level i have contacts for advertisement any idea for that????
Shows how little you understand what you are talking about.
I suggest you find another get rich quick scheme, possibly where you have at least a slight understanding of the inductry.
Bob
Ashfield Consultants Ltd
Proud to be a 2009 Code Project MVP
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Ahh. Don't spoil the fun. I'm looking forward to sitting back and watching him fail.
"WPF has many lovers. It's a veritable porn star!" - Josh Smith As Braveheart once said, "You can take our freedom but you'll never take our Hobnobs!" - Martin Hughes.
My blog | My articles | MoXAML PowerToys | Onyx
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What makes you think he'll ever get enough visibility for you se see and mock him?
It is a truth universally acknowledged that a zombie in possession of brains must be in want of more brains.
-- Pride and Prejudice and Zombies
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gotten your attention with the subject line? well you won't find much about these topics here.
Don't buy a magazine subscription, don't search the Business forum, just visit our Lounge, it is flooded business-wise.
Maybe they can move that kind of srious stuff over here, so we again can find the jokes and stories, and the daily CCC; and mock the programming questions which now are just inundated. 
Luc Pattyn [Forum Guidelines] [My Articles]
- before you ask a question here, search CodeProject, then Google
- the quality and detail of your question reflects on the effectiveness of the help you are likely to get
- use the code block button (PRE tags) to preserve formatting when showing multi-line code snippets
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Hello,
I have deployed a Silverlight Based DB Schema editor. For me it's a bit hard to promote it (some sites has accepted it as product show case like Silverlight Show), any tip or advice? where to go? Where the are interested in publish news like this? (normally news sites have too much attitude to put the eye on an app developed by a dude like me  ).
The link to the site:
http://www.dbschemaeditor.com[^]
Some info about it:
DB Schema Editor is a free RIA Web application that will let you design Database Schemas and generate scripts for SQL Server, My SQL, Postgre SQL, SQLite and Oracle directly from your Browser.
Thanks a lot
Braulio
/// -------------------------
Braulio Díez
tipsdotnet.com
/// -------------------------
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Sounds good is it a web based editor or one that can download?
If it is a web based, you can go to others web development forums or web masters
forums and
post your free offer there as a signature or some advertising space when
they allow.
Hopes that help
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Thanks for the info,
Is a web based editor (Dev technology Silverlight). Any other good idea? or site/forum to post the announcement?
thanks
Braulio
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Are there any developers here who do professional photography during weekends? If so do you mind sharing your thoughts on how you go about doing this. Some interesting bits would be how people perceive you as a photographer (considering you are a programmer in your day job). Whether you enjoy the weekends more than you enjoy writing code. Whether the extra income ever gets large enough to not only cover the costs of expensive SLR lenses and flash equipment, but also add to your savings. Thanks.
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I used to be a wedding photog while in college for CS. I got out of it because it was just draining; school, work, plus that. If you are just starting you aren't going to make a lot of money; you have to invest in a lot of equipment plus you need to build a portfolio which means doing some stuff at cost or even lose money to get a good start.
After a couple years I was in high demand; I often did Friday and Saturday weddings back to back. It was good money at that point, but I had no life from May to September, so now I only take pics for myself!
"Well, we're getting "F"'d at work. WPF, WCF, and WWF... WTF?" --John Simmons
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Wow - I didn't know that about you until now
Are you a Nikonian, or a Canon person?
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Nishant Sivakumar wrote: Are you a Nikonian, or a Canon person?
What? real photographers use Voigtlaender[^].
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OK, then maybe people here can answer this. I have a background in optics but have never really had the opportunity to test this out but...
What is the idea behind laminating lenses? I often see lens diagrams that show a convex lens snugged right up against a concave lens... why?
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Hi,
From Google to Wikipedia to this page[^]:
seems chromatic aberration and spherical aberration get reduced that way.
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Ah, you know that makes perfect sense now that I think about it.
Thanks.
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Actually neither; I used Minolta for my 35mm and now I am looking at investing in the Cannon D-60. For medium format I use a 4.5 x 6 Bronica w/view finder and speed grip. An extra film load box is also handy for medium format.
"Well, we're getting "F"'d at work. WPF, WCF, and WWF... WTF?" --John Simmons
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leckey wrote: Actually neither; I used Minolta for my 35mm and now I am looking at investing in the Cannon D-60. For medium format I use a 4.5 x 6 Bronica w/view finder and speed grip. An extra film load box is also handy for medium format.
Ah okay. I didn't even know that Canon has a D60 too (Nikon has one).
I have a Nikon D80 as well as a D40X. My lens collection is kinda non-existent right now, I just have the 18-55 kit lens from the 40X and I also own a 50mm 1.8 prime. My next purchase will be an external flash, and after that I may also purchase a fast 17-50 F/2.8 Tamron lens. Until I get the flash and the fast Tamron, I don't dare to even attempt to assist someone.
But once I get some practice and get better at taking pics, I'd like to be a 2nd shooter at a wedding or some social event.
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Nishant Sivakumar wrote: I'd like to be a 2nd shooter at a wedding or some social event.
That's a bit harsh. Would you take the groom out from the grassy knoll?
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Pete O'Hanlon wrote: That's a bit harsh. Would you take the groom out from the grassy knoll?
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